Reebok wants us to be fat

Posted on May 15th, 2007 by The SUBWAYblogger in Live Blogging On the Subway

This Reebok (or Rbk as they are now going with) shoes subway campaign is starting to bug me.

They are using this “Run easy” slogan now. Seriously? Isn’t the point of running to NOT run easy? Last I heard, runners wanted to break a sweat.

One of the signs is particularly obnoxious. It says, “Stop and smell the garbage. Run easy.” Perhaps by “garbage” they mean the quality of their product. Surely they aren’t taking a jab at the home city of their customers.

Here’s another. “A 10 minute mile is just as far as a 6 minute mile. Run easy.” Why not just say screw the mile, get a cab. Cab easy.

It sounds like they are trying to promote being slow. Maybe its a ploy for a whole other shoe product. They are trying to fatten us up so that we have to buy their velcro sneakers when we are too fat to reach our shoelaces.

Live from the subway, back to you in studio…

6 Comments
Tags:

DP said on May 15th, 2007 at 12:22 pm

I’ve been trying to figure out what the point of the ad campaign is and the only thing I got is Reebok essentially saying, “We know that everyone isn’t going to be a superstar athelete, and you don’t need to be (as opposed to like gatorade commercials) so run at your own pace, in OUR SHOES, and everything will be all good…”
Reply
Marion said on May 15th, 2007 at 12:46 pm

And stop calling me Shirley. They are definitely taking a jab at NYC, this is a site specific campaign. At the Fort Lauderdale Air & Sea Show Rbk had Banner plane ads that said: “Be kind to your implants, Miami. Run easy.”
Reply
The SUBWAYblogger said on May 15th, 2007 at 6:46 pm

I would suggest changing that to “Be kind to your implants, Miami. Run topless.”
Reply
Todd said on May 15th, 2007 at 9:56 pm

I would agree with that suggestion.

I think the ads are ridiculous. It’d be better if they said “Hey, see that guy who’s in shape? He runs. You’re fat. You need to run. Buy our shoes. Maybe then you’ll fit in one seat.”

That’d be better.
Reply
Hache said on August 26th, 2008 at 1:50 pm

sorry I took so long to post, I was running slowly this whole time!
Reply
REEBOK ADS RUN NOT-SO-EASY Population Statistic said on May 28th, 2007 at 2:12 pm

[...] Easy site doesn’t really hint at any such ironic intentions. And even if that was the intent, the messaging seems to have fallen flatter than flat with other subway denizens: It sounds like they are trying to promote being slow. Maybe its a ploy for a whole other shoe [...]