Signage to Promote Express Metrocards

Posted on November 13th, 2008 by The SUBWAYblogger in Rider Strategy

Did anyone else see signs, literally put up on easels, at your subway station advertising the new EasyPay Express Metrocards?

At Columbus Circle, they had a bunch of them printed up and set up at the main entrance.

In case you don’t know already, the MTA has set up a Metrocard that automatically refills itself when the balance gets low.  It’s kind of like an EasyPass for your car.  Once your MetroCard balance gets down to $30, it will aautomatically refill itself with $40 more.

For the pay-as-you-go crowd, this is probably a great idea.  It will certainly save you time, and you’ll never really have to worry about refilling your card again.  I only wish they did the same thing for the monthly unlimited cards.  They should have one that automatically renews itself each month.

Anyway, this is the first time I’ve seen the MTA set up these little sign boards to promote a new program.  Wonder if it will make a difference.

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  1. matt said on November 14th, 2008 at 12:59 pm

    They do have this service for monthly unlimited cards. You have to do it through your employer and it is called Premium transitcheck. You get one metrocard for the year and it charges you once per month, directly through your paycheck, tax-free. They even replace cards if they get damaged or lost, no questions asked.

  2. John said on November 14th, 2008 at 5:11 pm

    The MTA has been ad-crazy lately. I’ve seen these easels as well and it is clearly a way of saving “premium” ad space for other paying entities. In addition to this, I think that the billboards on the exterior of the trains themselves look horrific. It wouldn’t surprise me to soon see MTA workers wearing NASCAR-style uniforms that are laden with ads from different companies.

  3. Michelle said on November 14th, 2008 at 11:38 pm

    Transit Check is renewed monthly. One card for one year.

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