The Kia Motors and NBA Tip Off Celebration Event in Union Square is this week.  They’re setting up a basketball court, have a DJ, yadda yadda.  There will be current and former players there too apparently.

It’s all coming up on October 28th.

A publicist for the event says, “To say the least, it-is-going-to-be-insane.”

Perhaps.

Kia paying for this kind of publicity is definitely insane, that’s for sure.