This Reebok (or Rbk as they are now going with) shoes subway campaign is starting to bug me.
They are using this “Run easy” slogan now. Seriously? Isn’t the point of running to NOT run easy? Last I heard, runners wanted to break a sweat.
One of the signs is particularly obnoxious. It says, “Stop and smell the garbage. Run easy.” Perhaps by “garbage” they mean the quality of their product. Surely they aren’t taking a jab at the home city of their customers.
Here’s another. “A 10 minute mile is just as far as a 6 minute mile. Run easy.” Why not just say screw the mile, get a cab. Cab easy.
It sounds like they are trying to promote being slow. Maybe its a ploy for a whole other shoe product. They are trying to fatten us up so that we have to buy their velcro sneakers when we are too fat to reach our shoelaces.
Live from the subway, back to you in studio…