So how about the new DEP/NYC Department of Health “Water” ads. What the hell do they have to advertise city water for? And for that matter, why are they advertising it on the subway?
Is there really competition for the water that comes into our apartments? Don’t think so.
And let’s be honest, are you really going to compete with Coke and Pepsi on water sales? There’s no way the city will ever be able to even nudge the marketing efforts of these major companies. So they shouldn’t even bother trying to put city water up against bottled water.
The ads are pretty trendy looking for a city organization though. They actually caught my eye. Then, I realized I was looking at an ad for water. City water.
What are they going to advertise next? “Call 911 for all your fire extinguishing needs.” “Been mugged? Try the NYPD.”