“Always Worth It” is the slogan on a new batch of Bud Light ads that just hit the system.

Umm…no. Sorry, not “always worth it.” As a matter of fact, a BL is hardly worth it when you are handed on for free.

The photo above is one of the older campaigns.  The new one has the slogan written HUUUUUGE.  Guess the message didn’t get across last time.

I think that Anheuser-Busch might be a little confused. Take the subway to midtown or just about anywhere in the Village. Walk into a bar and order up one Bud Light. Then ask to close your tab. No, there’s nothing wrong with your vision…they really did charge you $8.00 for that one BL.

Was it “worth it?”

Live from the subway, back to you in studio…