Winner…Jameson whiskey. Have you seen this campaign? It is by far my favorite in a long time.
Finally, a campaign with a good sense of humor specifically targeted at subway riders. Here’s some favorite quotes…
Why people enjoy Jameson
“Maybe because ‘Next round on me’ is easier to understand than ‘stanclearclosindoor’.”
“Maybe people like Jameson because the ads give you something to stare at when you don’t know where to look.”
“Maybe because whiskey is the nectar of the gods. Right after wine and milk and maybe honey.”
There’s plenty more too. Each one gave me a little laugh. I especially like the one that says “stanclearclosindoor.” They really spelled it that way too.
Live from the subway, back to you in studio… .