Tag: wrap

More Train Wraps Spotted

subwayblogger3 Comments

By now, most midtown subway riders have heard of, if not seen, the Times Square Shuttle train’s full train wrap (above) for Cities of the Underground.

However, today I saw the first external train ads on other lines.  As part of this History Channel deal, there are two foot tall long ads for the series running on the outside of 1, 3, 4, and 7 trains.  I saw it on a 3 train today, but it pulled way before I could snap a pic.

So since I couldn’t get a picture of the 3 train in question, I present to you another fascinating SUBWAYblogger illustration.

As you can see above, the trains have this 2 foot tall “frame” that runs along the side of them.  They’re perfect for these self adhesive vinyl ads.

Anyway, the History Channel will have these running on trains for quite a while.  Wonder who will be next?

I think Subway (sandwiches) should buy trains and have giant 6 foot subs running down the sides.

Did You See the Wrapped Shuttle Train?

subwayblogger2 Comments

The MTA just unveiled its fully advertisement wrapped subway train.

The shuttle (S) from Times Square to Grand Central has every single car wrapped from top to bottom, inside and out with a giant vinyl ad for History’s “Cities of the Underground.”

The Times reports that the vinyl costs $75,000 per car.  I don’t know if that’s just the cost of having the ad made or if that includes it running on the trains for a month.

That sounds like a lot, but in the grand scheme of advertising, that’s pretty cheap.  The whole train is probably going to run them about $370,000 for the month.  A single full page ad in the New York Times runs $80,000 to $150,000.  So this will probably be seen by just as many people and will gain press attention.

The Times has a photo, but I didn’t want to steal it.  If anyone has a picture of it, we’d love to post it.  Send it to submit [at] subwayblogger.com.