The MTA just unveiled its fully advertisement wrapped subway train.
The shuttle (S) from Times Square to Grand Central has every single car wrapped from top to bottom, inside and out with a giant vinyl ad for History’s “Cities of the Underground.”
The Times reports that the vinyl costs $75,000 per car. I don’t know if that’s just the cost of having the ad made or if that includes it running on the trains for a month.
That sounds like a lot, but in the grand scheme of advertising, that’s pretty cheap. The whole train is probably going to run them about $370,000 for the month. A single full page ad in the New York Times runs $80,000 to $150,000. So this will probably be seen by just as many people and will gain press attention.
The Times has a photo, but I didn’t want to steal it. If anyone has a picture of it, we’d love to post it. Send it to submit [at] subwayblogger.com.