Bravo TV, the new home of “Top” everything, has joined up with the MTA to promote its latest reality program, Top Design. Designer Jonathan Adler is one of the show’s judges. In a strange promotional move, the show has set up three fully designed rooms on the shuttle subway platform (aka the “S” train platform) at the Grand Central end of the line.
Smack in the middle of the long concourse, there you will find living rooms complete with carpets, furniture, and accessories now through February 7th.
The MTA even did a TransitTrax podcast on the new show.
Bravo is especially creative when it comes to the NYC show events it throws. They’ve done things with Macy’s, Toys R Us, etc. All of which have been good TV, and have resulted in excellent viral marketing returns. So why the hell cant a little more creativity get thrown in the naming of the shows? Top Design, Top Chef, etc. You know they are itching to rename Project Runway to Top Drama Queens.